I was pleased to see on Fierce Content Management that Forrester is predicting that web content management will continue to grow despite the present market conditions.
Their take is that it's because it's an investment that companies need to make in order to remain competitive.
I've not read the entire report - but I would counter that one of the biggest drivers for web content management in this market is how marketers can do more with less.
The web site is now the hub of online marketing - and a good, well managed web site increases SEO, and allows online marketers to exchange messages, while - optimizing landing pages and microsites to be relevant for online campaigns.
Forrester found that 72% of their respondents said they plan to increase their web content management spending, while approximately 20% plan to keep investments the same. And, when asked "why" a majority (64%) said that they were trying to improve the customer experience.
That, to me, says marketing marketing marketing.
Ever-more I see WCM and Online marketing blurring to the point of becoming a combined process.
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