The difference between Metrics and Analytics

As I had presented in the latest Webinar we just conducted - I pointed out the need to simplify your marketing metrics.

I just read this article by Laura Patterson on MarketingProfs and I think she really nailed it.  She says

"Remember that your metrics need to be directly demonstrate Marketing's effectiveness, efficiency, and financial value against the business outcomes. It will be important to balance the internal operational efficiencies with external performance goals. While operational efficiencies examine how efficiently people, facilities, and capital are being used, it is the external performance goals that truly matter because these help us measure and assess how effective Marketing is at producing the desired results and impacting the business outcomes."

Said much better and much more succinctly than I ever did...

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